Last updated: June 2026 — Amelia Morrison, Heydayfashion

Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Heydayfashion ("we", "us", or "our"), operated by Amelia Morrison and accessible at heydayfashion.co.uk, collects, uses, stores, and protects your personal data when you visit our website. By continuing to use heydayfashion.co.uk, you acknowledge and agree to the practices described in this policy.

Heydayfashion.co.uk is an eSports betting review website providing editorial content, operator reviews, and general information intended for users in Great Britain. This website is intended strictly for adults aged 18 years and over.

1. Data Controller

The data controller responsible for your personal information collected through heydayfashion.co.uk is:

Name: Amelia Morrison
Website: heydayfashion.co.uk
Contact Email: [email protected]

If you have any questions or concerns regarding how your data is handled, please contact Amelia Morrison directly using the details provided in the Contact section at the end of this policy.

2. Information We Collect

When you visit heydayfashion.co.uk, we may collect the following categories of personal and non-personal data:

Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages.
Device Information: Information about the device you use to access our website, including device identifiers and screen resolution.
Contact Information: If you contact us via email or a contact form, we may collect your name and email address.
Cookie Data: Data collected through cookies and similar tracking technologies as described in Section 4 below.

We do not collect sensitive personal data such as financial information, government identification numbers, or health-related data through heydayfashion.co.uk.

3. How We Use Your Data

Heydayfashion.co.uk uses collected data for the following purposes:

To operate, maintain, and improve the functionality of our website.
To analyse user behaviour and website traffic in order to enhance user experience.
To respond to enquiries submitted directly to us.
To comply with applicable legal obligations under UK and EU law.
To monitor for fraudulent or abusive activity on the site.

4. Cookies and Tracking Technologies

Heydayfashion.co.uk uses cookies and similar technologies to enhance your browsing experience and gather analytical data. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

Essential Cookies: Required for the website to function correctly.
Analytics Cookies: Used to understand how visitors interact with heydayfashion.co.uk, typically through tools such as Google Analytics.
Preference Cookies: Used to remember your settings and preferences across sessions.
Third-Party Cookies: Set by external services and partners whose content appears on our pages.

You may disable or manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the performance and functionality of heydayfashion.co.uk.

5. Third-Party Links and Services

Heydayfashion.co.uk contains links to third-party websites, including eSports betting operators and gambling platforms. When you click these links, you leave our website and are subject to the privacy policies of those third parties. We are not responsible for the data practices of external websites and encourage you to review their privacy policies independently before providing any personal information.

6. Analytics

We use third-party analytics services, including Google Analytics, to monitor and analyse traffic on heydayfashion.co.uk. These services may collect anonymised usage data on our behalf. Data collected through analytics tools is used solely to improve our content and user experience and is not sold or transferred to unauthorised parties.

7. Your Rights Under GDPR

As a resident of Great Britain or the European Economic Area, you have the following rights concerning your personal data under the UK GDPR and the Data Protection Act 2018:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete data.
Right to Erasure: You may request deletion of your personal data where no legal basis for retention exists.
Right to Restriction: You may request that we limit the processing of your data in certain circumstances.
Right to Object: You may object to the processing of your personal data for certain purposes.
Right to Data Portability: You may request that your data be provided to you in a structured, commonly used format.

To exercise any of these rights, please contact Amelia Morrison using the details in Section 9 below. We will respond to verified requests within 30 days in accordance with applicable law.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable legal obligations. Analytics data is typically retained in anonymised form. Contact enquiry data is retained for a reasonable period to address your request and is then securely deleted.

9. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data on heydayfashion.co.uk, please contact the responsible person directly:

Responsible Person: Amelia Morrison
Website: heydayfashion.co.uk
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, if you believe your data has been processed unlawfully. You can contact the ICO at ico.org.uk.

Heydayfashion.co.uk reserves the right to update this Privacy Policy at any time. Any changes will be published on this page with an updated effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.